Blogging and SEO – A perfect Small Business Internet Marketer Match
It has become pretty obvious that blogs have been become an important part of marketing for almost any type of online business. They are unmatched resources when it comes to connecting with customers and potential customers.
But, there is an additional benefit that shouldn’t be over-looked: there impact on your Search Engine Optimization efforts. Blogging can greatly enhance any websites natural search results through regular postings, and natural keyword placement. There in fact is no stronger way to market ones website for free than by blogging with natural keywords.
Similar to article marketing, posting daily blogs with the keywords of your business included can have remarkable effects on the ranking of your site in any given search engine, and thus net you more traffic. One key to gaining more traffic from keywords is to use ‘niche’ keywords. These are keywords or keyword phrases that may be searched for less often, but that have less competition. This means you may be able to rank much higher for these keyword. An example: The keyword term “baseball” is certainly searched for often, but there are millions of websites optimized around this keyword. However a keyword phrase like “Atlanta Braves pitcher John Smoltz news” would have fewer competitors. The longer keyword also increases the likelihood that your blog contains exactly what the visitor is looking for.
Getting picked up in search engines can lead to increase volumes of traffic heading to your site every day. There are top keyword placers that use blogs to retain huge amounts of daily traffic to their sites just by integrating a variety of niche keywords into their posts. The amazing thing about blogs is they are often picked up by the search engines almost as quickly as one posts to it, which makes it an even more powerful tool for SEO purposes. Our experience has been that blogs that take advantage of Google’s Blogger or WordPress are quickly indexed.
Another way blogging can help your site’s search engine ranking is by the quality score. Most search engines, including Google rank sites with a quality score, the more unique, user provided content, the higher it appears the quality score becomes. If a website is just a sales page, and a few pictures, the quality score will most likely be low. But if a site has a blog on it, with fresh, daily posts, the quality score becomes much better, and thus the site gets ranked much higher when people are searching for your niche, or keyword terms.
Blogging is one of the most efficient ways to increase your website rankings on search sites like Google and Yahoo. Blogging refers to posting your website links to blog sites in order to increase your website rankings. Blogging work best for the SEO as it is the one of the most effective tools to make your website popular amongst the people. If your website is more famous it will generate more revenues as more and more people will visit your site.
You can follow these simple rules for SEO and your blog will definitely rank much higher in search engines. You should use your primary keyword most often in your blogs. The URL that you post on the blogs should contain a primary keyword to optimize your website. You can also use the main keyword in sub domains to get better results. In case your website is about automotive parts then you can use the keywords “Automotive Parts” in your website. Also it is necessary to use your main keyword in the title of your posts and the titles of your web pages. Also use the main keywords and key phrases in your H1 and H2 headers to make them more searchable.
Next you can use your secondary keywords in the body of your post in the blog. The more times the keywords are found in the webpage or post, the better are the chances of the search engines will be able to pick up the keywords. However it should not look like spam. You should refrain from posting the same keywords again and again in the same post as then Google will ban your site for some time and your rankings will fall drastically.
You should also use your primary and secondary as much as possible in the anchor texts for linking the text to other blog sites or other blog posts. Also make every effort to make your site easier for search engine to track. Also it is very much necessary to make your navigation bar of the whole website on every page of the website. All your previous posts should be linked to all pages so that they can be easily searchable by search engines.
You should also create back links to your website on as many blogs as possible. This is because it will help a lot in getting the rank of your website higher in the search engine pages. The more links you have created the higher will be the rank of your website on search engines. You can get back links to your website is to submit your blog and RSS feeds to as many blog search engines and blog directories as possible. Exchange your links with other blogs and network with as many people as possible on the blogs. If you find any interesting information on a blog then don’t forget to link it. The track back will become a link to your blog after some time. In the end to optimize search engine results for your website you should update your blog frequently.
If you haven’t considered a blog for the pure marketing aspect of it, it’s probably time you considered it from the SEO perspective. You’ve got nothing to loss but website visitors.